Digital marketing skills - Digital kishore

Digital marketing skills

Digital marketing skills

Digital marketing skills, have the ability to adapt quickly and learn on their own, even being ready to pivot into different digital careers as they choose or as needed should old skills become less in-demand. They will be working with diverse teams and clients, so they will have to know how to communicate well and build strong teams.

These 7 essential skills to keep you relevant in the ever-changing digital industry.

1. Video

Video is taking the internet by storm and this isn’t about to stop. Videos have the potential to hold customer’s attention on retail sites for two minutes longer than average (which is really like a lifetime in the digital world) and a well-optimized video can boost your chances of being in a top Google ranking position by at least 50. In addition, more than 80% of customers are more likely to purchase a product after seeing it detailed in a video.

2. SEO & SEM

Search Engine Optimization (SEO), is key to all levels of digital marketing and as such, anyone going into the field must have at least a basic handle on it. You can certainly leave the highly technical, back-end stuff to the more technically-oriented people on the team, having a solid understanding of best practices and how to optimize all forms of content is crucial for running a successful digital marketing campaign.

3. Content Marketing

Content is the core of digital marketing and content marketing will continue to be a crucial part of the game no matter what happens. But content marketing is a huge job in itself. You have to be able to understand how to not only create high quality, SEO-friendly content of various sorts, you also have to understand how to effectively get audiences to engage.

3. Data / Analytics

No matter what facet of digital marketing you are going into, Google analytics will probably be central to your strategy. Monitoring and reporting via such tools is pretty straightforward, but the tricky part is how to gather and use that information to help you learn more about consumer behavior and apply it to new solutions that boost traffic and conversions.

4. Understand Design-Based Thinking & Planning

Design Thinking is a term that basically refers to a way of approaching problems from a user-centered perspective. The approach essentially encourages us to think in a human-centered way when solving large-scale complex problems.

5. Be Tech Savvy

Because the industry is really technology driven, you have to have a decent grip on technology as well as be able to learn it quickly. If you’re millennial-age or younger, this is probably going to be second-nature, but older generations may want to put a bit of elbow grease into teaching themselves not only specific technologies but also just getting familiar with the most commonly used software and tools in their focus area.

6. Be Persuasive

A great digital marketing leader will not only show up with, digital marketing skills, but they’ll also be able to combine analytical thinking with creative-problem solving to help teams come up with innovative campaign ideas to drive businesses forward.

7. Highlight Unusual Skill Sets

As far as soft skills go, great digital marketers should be curious, enjoy versatility, forward-thinking, business-focused and strategy-centered. But there is plenty of room in this field for all kinds of personalities and skills sets. To this end, it’s important that you leverage your own unique blend in order to stay competitive in the industry.

1 comment:

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