Instagram Marketing Strategy - Digital kishore

Instagram Marketing Strategy

 Instagram Marketing Strategy


Instagram marketing strategy
Instagram Marketing Strategy

Conduct a Competitive Analysis

After you determine your Instagram audience, do a competitive analysis to see what other marketers in your field are posting.
If you already know your top competitors, start by reviewing their Instagram profiles. If not, search for terms related to your business and industry to find similar accounts.
Conduct a quick audit of related accounts to see what posts are getting the highest engagement, what popular hashtags they’re using, what their captions are, how often they post, and how quickly they’re growing. This information can serve as a benchmark as you start growing your own account.
While auditing your competitors’ content, take note of any opportunities they might’ve missed. Adding unique content into the mix will help your business to stand out from the rest.

Configure an Editorial Calendar

On average, brands post about six images per week on Instagram … which is over 300 posts per year! At that frequency, it can be difficult to keep track what you need to post and what’s already posted.
Creating an editorial calendar can help you save time and manage your Instagram presence. Fill in your calendar with some Instagram post types discussed earlier and plan your captions, hashtags, and posting times in advance.
Your editorial calendar is also a great place to record any key events to highlight on your Instagram account, such as new product launches or special offers.With an editorial calendar, you can keep an eye out for real-time opportunities instead of scrambling for last-minute posts.

Build a Consistent Brand on Instagram

Random or disjointed content confuses your audience and can cause you to lose followers. To prevent this, maintain a consistent brand aesthetic on your Instagram account.
Determine what this looks like by thinking about your brand personality. What are your brand values? How would your customers and employees define your brand? Are you bold, playful, gritty, or adventurous?
Apartment Therapy's brand personality is bright, clean, and organized, and its account reflects all three of those traits. Ideally, brand aesthetic helps your brand become recognizable, meaning someone could see your picture in their feed and instantly know it’s yours … without seeing the name.
Taco Bell is another great example of brand aesthetic. Its feed focuses on the bold, on-the-go lifestyle of its millennial audience and features fun images to drive engagement.
Once you determine your brand personality, refine your content to match. This can even apply to the color palette used in your photos.

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